Goop, Inc. Settles Consumer Protection Lawsuit Over Three Wellness Products

For release on September 4, 2018


Jennifer Deng, Deputy District Attorney
Consumer Protection Unit
(408) 792-2875



Goop, Inc. has settled a consumer protection lawsuit filed by Santa Clara County District Attorney Jeff Rosen and nine other state prosecutors alleging that Gwyneth Paltrow’s wellness empire sold a series of women’s health products whose advertised medical claims were not supported by competent and reliable science.

The suit was based on unsupported attributes for Goop’s Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend.

Goop advertised that the Jade and Rose Quartz eggs — egg-shaped stones designed to be inserted vaginally and left in for various lengths of time — could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control. Goop advertised that the Inner Judge Flower Essence Blend, a blend of essential oils meant be taken orally or added to bathwater, could help prevent depression.

“The health and money of Santa Clara County residents should never be put at risk by misleading advertising,” District Attorney Jeff Rosen said. “We will vigilantly protect consumers against companies that promise health benefits without the support of good science…or any science.”

Goop has offered to refund the full purchase price to any consumer who purchased the Jade Egg, Rose Quartz Egg, and/or Inner Judge Flower Essence Blend on or between January 12, 2017 and August 31, 2017. Requests for refunds can be made by emailing or calling Goop customer service at [email protected] or 1-844-WTF-GOOP.

The judgment includes provisions prohibiting Goop from: (1) making any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims; and (2) manufacturing or selling any misbranded, unapproved, or falsely advertised medical devices. Under the terms of the stipulated judgment, Goop agreed to pay $145,000 in civil penalties.

Goop and its counsel worked cooperatively with prosecutors throughout the settlement process. 

# # #


News Release


©2022 County of Santa Clara. All rights reserved.