Dolores A. Carr, District Attorney
Robin B. Wakshull, Deputy District Attorney
Consumer Protection Unit  
(408) 792-2584   For immediate release on April 12, 2007        PROSECUTORS SETTLE SCANNER CASE WITH LONGS DRUGS   Santa Clara County District Attorney Dolores A. Carr announced that her office’s Consumer Protection Unit joined with the District Attorneys of Marin, Santa Barbara and Sonoma Counties and the City Attorney for the City of San Diego to settle a civil lawsuit against Longs Drug Stores California, Inc., the operator of Longs Drugs stores throughout California.  The action was based upon price accuracy inspections conducted by state and local Weights and Measures inspectors.  The complaint alleges that Longs Drugs violated the law by charging customers more than the lowest posted or advertised price for items. The stipulated judgment was approved by the Marin County Superior Court.
Without admitting wrongdoing, Longs agreed to pay $800,000 in civil penalties, $105,000 to reimburse the investigation costs, and $95,000 in  restitution to two funds used to investigate and prosecute consumer protection cases.  The judgment also requires Longs to implement specific procedures to ensure that consumers are charged the correct prices and provides a “Scan Right” guarantee to compensate consumers if they are overcharged.  The Scan Right” guarantee will be posted in every Longs store in California.  Longs Drugs cooperated with prosecutors during the investigation and began additional price check programs to enhance its pricing accuracy prior to the filing of the final judgment.   District Attorney Carr acknowledged the hard work of Weights and Measures officials throughout the state for their vigilant enforcement efforts. District Attorney Carr said, “Consumers have a right to expect that products will be accurately priced. Our office brings actions such as this to assure that merchants fulfill their pricing accuracy responsibilities.”  District Attorney Carr reminded consumers to always check receipts to verify that they are charged the correct price for an item.  Consumers in Santa Clara County who believe they are the victim of a price overcharge may call the Scanner Hotline toll free at 1-866-SCANNER (722-6637).   ###

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